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Research Now™ Poll reveals entertainment trends to coincide with this year’s Australian film festival


A recent Research Now Poll, run in correspondence with this year’s Melbourne International Film Festival (MIFF), finds that comedies are the most popular film genre among movie goers.

According to the poll, conducted among 1,000 Australian respondents aged 18 and over who are members of the Valued Opinions™ Panel, comedies are the favoured genre of film (58%) among survey takers. And although women are more likely than men to watch comedies (39% of all females surveyed), 19% of all males surveyed also enjoy a good laugh and feel good storyline.

A close second among all females surveyed, ’drama’ is the number two genre of choice (23%) whilst men enjoy ‘action and adventure’ movies second best (19%). And much like the male movie goer population, 19% of all females surveyed enjoy ‘action and adventure’ movies third best, whilst males enjoy a good ‘sci fi/fantasy’ film. ‘Special interests’ and ‘thrillers’ followed closely behind with 19% and 15% of the total vote respectively.

This year, MIFF is celebrating its 60th anniversary, making it one of the oldest film festivals in the world. As part of this celebration, MIFF is offering a showcase of the graphic art through the past 60 years. Photos, leaflets, documents and programmes will be available in the exhibition to show audiences how the spirit of the festival has evolved through over half a century. In addition to being one of the longest running film festivals in the world, MIFF is a major aspect of Australian cinema and also significantly contributes to the local economy, delivering more than 7 million dollars each year. [i]

The Melbourne International Film Festival, which runs between 21 July and 7 August, offers film debuts from over 50 countries. This much-anticipated cinematic event is punctuated with parties spanning across 17 days.



About Valued Opinions

The poll was conducted online utilizing the Valued Opinions™ Panel between 11th July and 14th July, 2011 among 1,000 adults aged 18 and over. Owned and operated by Research Now, Valued Opinions is a consumer research panel made up of individuals participating in market research surveys in exchange for rewards. Through various partnerships with popular international retailers, Valued Opinions’ members can earn and redeem credits for gift vouchers accepted online and in stores. Members also have the opportunity to donate rewards to charitable causes if they choose. For more information, visit

About Research Now

Research Now is the leading global online sampling and online data collection company. With over 6 million panellists in 38 countries worldwide, Research Now enables companies to listen to and interact with real consumers and business decision makers in order to make key business decisions. Research Now offers a full suite of data collection services, including social media sampling, and operates leading opinion panels around the world. The company has multilingual staff located in 22 offices around the globe. Visit to learn more.